Sun Hung Kai Properties (SHKP) recently won a silver Questar Award in the Corporation: Brand Experience category for its 2010 corporate video in the 19th annual awards, which recognize the highest creative standards.

SHKP was the only winner in the category. Its video expounds upon the developer’s philosophy, business achievements and sense of corporate social responsibility. It follows the ‘building homes with heart’ theme with a personal touch, featuring staff from sales, office leasing, the hotel division, property management and customer service talking about putting their hearts into providing premium products and customer service.

SHKP Executive Director and Chief Financial Officer Patrick Chan said: “We are very pleased with this recognition for our creative efforts in brand communication. The video reinforces our premium brand in a compelling and personal way, and is another success in our branding strategy. We will continue to pursue excellence in every aspect of our business.”

The Questar Awards are given out by MerComm of New York – a noted international arbiter of corporate branding and communications – recognize excellence in video communications. The judges evaluate entries on their openings, script, direction, editing, creativity, camera/lighting, sound, talent and objectives. There were nearly 100 entries this year from ten different countries.